Updated: 6/28/09; 2:31:11 PM.
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Friday, June 12, 2009

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Localization World 2009, one of the main localization industry conferences which took place in Berlin this week was an impressive tour de force which proved how far the industry has advanced in recent years. Buyers from some of the largest corporations in the world were represented including Microsoft, SAP, Siemens, Google, Sun, Adobe and others. Machine Translation (MT) technology, long perceived as being too unreliable for mainstream commercial use, is now coming of age and seemed to stand out as one of the central themes in the conference workshops and exhibit booths.

But the most dominant issue of the conference was the worldwide recession and how it is impacting the industry. In his brilliant keynote speech on the first day of the conference, Deutsche Bank chief Dr. Norbert Walter analyzed the world events leading to today's dismal economic conditions. Dr. Walter stated that this is worst recession any of us have ever witnessed in our lifetimes. Dr. Walter also provided some political predictions such as the winner of the next general election in German (Merkel) and said that US President Obama will lead the world out of the economic crisis.

The second day keynote panel also focused on the recession and how it is impacting the localization industry. Here too, machine translation technology dominated the panel as a possible way for the localization industry to revitalize in these tough times by enabling companies to get more for less. Francis Tsang, director of globalization at Adobe Systems Inc., opined that indeed the recession is a powerful driver behind the advance of MT and is probably one of the only good things that will emerge from the economic slowdown.
2:40:04 PM    comment []

 
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